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I was reading articles and I found the following interesting information regarding Facebook users:

"The article discusses the Simultaneous Media Usage Study (SIMM) conducted by BIGresearch that profiles users of Facebook, a social networking site. Around 64 of Facebook users are female, 63 are ages 18-24, 73 regularly view photographs from friends, and 59 regularly chat while online. Facebook female users often shop clothing at Forever21, American Eagle and Old Navy, while men often shop outfits at American Eagle, Kohl's and JCPenney."

Works Cited:

"Facing facts." Stores Magazine 90.9 (Sep. 2008): 29-29. Business Source Complete. EBSCO. [Library name], [City], [State abbreviation]. 17 Oct. 2008 .

I personally thought that there were a higher percentage rate of male users and a higher percentage of the age rate for Facebook. This shows that data information is highly crucial and the internet is a fantastic tool for direct marketers and data retreiving companies to follow customer behavior patterns, customer psychology and customer buying patterns. SK

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